Background
The client was launching a global relationship-coaching program and needed a scalable, conversion-ready funnel, coordination across several teams, reliable implementation and a launch without friction.
I stepped in as tech project lead, owning strategy, systems and execution across the whole digital funnel.
The hard part was not the build
I was coordinating copy, design and ads teams while building a complex Kajabi funnel of interconnected pages and videos, integrating calendars, email sequences and payments, under tight timelines and recurring decision meetings.
That needed structure, accountability and clear priorities more than it needed clever engineering.
The audit
I mapped the full user journey from ad to opt-in, video funnel, booking and payment, then identified the bottlenecks, the manual steps, the technical failure points and the automation opportunities, and wrote it up as a project plan.
What I built
A scalable Kajabi funnel with opt-in and video pages, automated sequences and reminders, integrated calendars and booking logic, smart tagging and tracking for post-launch analysis, and fallback flows with safety links so a broken step never cost a booking.
How it was run
I built and configured the funnel, organised the video assets, connected the calendars with follow-up automations, mapped ads through booking and payment, and tested everything end to end.
The project itself ran in Trello with clear milestones, task ownership, review cycles and recurring alignment meetings, so it stayed transparent and traceable for everyone involved.
Handover
A functional funnel guide, launch and post-launch checklists, update instructions and a monitoring plan.
What changed
The launch ran smoothly, on a stable funnel, with operating procedures the team could follow afterwards.